Communication and Dissemination

Roori, which was successfully launched in April this year, is a market-based sanitation supply center (MBSC) in Sidama’s Chrione Woreda. It was established by COWASH IV in collaboration with Sidama Regional Government in the 2015 Ethiopian Fiscal Year.

COWASH IV organized the five founding members into a group and equipped them with essential skills through comprehensive training. The project also constructed the production and supply center for the group and provided initial startup supplies to kickstart operations. The Sidama Regional Government provided land for the construction of the center.

Now fully operational, the Roori MBSC is making a significant impact by producing and supplying affordable sanitation products to the community. The center manufacture liquid soap (detergent) and improved toilet slabs. Roori MBSC also participated at the Sidama Regional States Job, Skill and Enterprises Development Bureau exhibition. This six-day event, which concluded on July 9, 2024 in Hawassa, provided a platform for local enterprises to showcase and sell their products.

Demissie Menegesha, a resident of Kebele 01 in Chirone Woreda, is happy with the impact of the Roori MBSC. “The center provides us with high-quality soap at an affordable price,” he says. “This has made liquid soap easily accessible for essential hygiene practices like handwashing.

Belaynesh Botola, a treasurer at the center, explains that the center has been operating smoothly since its launch. “We are grateful to COWASH IV,” she says. “Unemployment was a huge challenge, but this center has given us financial independence.” Niguse Dale, the secretary of the Center, shares Belaynesh’s gratitude for the support from COWASH IV and the Woreda Job and Skill Enterprise Office. “We’re experiencing high demand from the community,” he explains. “Our goal is to continue growing and expanding our reach.”

Mulatie Yinager, COWASH IV’s Medium and Small Enterprise and Microfinance Institutions Specialist, highlights the significant contribution of the MBSC to the community by supplying sanitation and hygiene products, particularly liquid soap, which is in high demand. Mulatie, who visited the center at the beginning of July this year, also observed the active involvement of female members in the production process and believes the group can serve as role models for other youth, demonstrating the sector’s potential.

Adisu Asefa, COWASH IV’s Medium and Small-Scale Enterprises Focal Person at the Chirone Woreda Job and Skill Enterprise Office, echoes Mulatie’s sentiments. He emphasizes the transformative impact of the center on its members, who were unemployed with their team leader holding a university degree and the rest having completed high school. Beyond benefiting the members, Adisu notes that Roori has made a substantial contribution to improving household hygiene in the community by providing affordable liquid soap.

To ensure the MBSC’s long-term success, COWASH IV provided on-the-job training (OJT) to its members and concerned woreda experts on July 2, 2024. This training focused on crucial skills, including market promotion strategies, sustainable cash management, supply chain linkage, business transaction record keeping and establishing linkages with WASH Savings and Loan Associations (SLAs).

Roori MBSC is one example of COWASH IV’s commitment to empowering local communities to achieve sustainable WASH services. As one of the 20 MBSCs established by COWASH IV across various project regions, it demonstrates the project’s focus on fostering sustainable WASH markets through private sector engagement and innovation. By empowering local communities and fostering sustainable businesses, COWASH IV is paving the way for a healthier future in rural Ethiopia.